Brand Extension for Zara free essay sample

The purpose of this report is to examine the brand extensions strategy of Zara which include these areas: the marketing objectives of brand extension, the relationship between competitive advantage of Zara and the brand extension strategy, the model and concept of evaluate customers’ attitude towards FFB extensions to judge whether the company is suitable to adopt brand extension strategy, apply the model into Zara’s three proposed extensions and the strengths and weaknesses of this strategy. Marketing Objectives Brand extension can be defined as ‘the use of an established brand name on a new brand within the same broad market or product category’ by Jobber (2007) and as stated by Choi, et al (2010) a typical definition is ‘the use of an established brand name to enter new product categories or classes’. As brand equity contribute to an increase of share value of the intangible assets of the company (Madden, Frank amp; Susan, 2006). We will write a custom essay sample on Brand Extension for Zara or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Brand extension is a key tool to enhance brand equity (Susan, Hang amp; Mary, 2012). Therefore, the objectives of implementing brand extension are enhancing the brand equity value, increasing sales and enhancing the consumers’ image of the brand values by increased communication (Jobber, 2007). Competitive advantages of Zara According to the founder of Inditex, Amancio Ortega indicated that the aim of Zara is ’to democratise fashion by offering the latest fashion in medium quality at affordable prices’. The competitive advantages of Zara which differentiate from other competitors are the turnaround time and the feedback information from store (Lopez amp; Fan, 2009). Zara can finish designing, manufacturing, delivering a new clothing within four weeks and display a new garment in two weeks (Economist, 2005). Managers of Zara need to contact with the store to discover the demand of customers in daily basis and its advanced technology enables this company to quick response to customers’ changing demand. The time factor and feedback from store clarified that Zara is a customer oriented company. Therefore, customers’ attitude towards brand extension is vital for Zara to make the decision. Model and concept Consumers’ perspective towards brand extension can be influenced by perceived fit, perceived quality, self-image, brand loyalty and involvement (Hansen and Hem, 2004). Brand extension fit as a determinant of a successful brand extension (Hem and Iversen, 2003) can be defined as perceived similarity and relevance with the parent brand (Broniarcyk amp; Alba, 1994). Aaker and Keller (1990) found that perceived fit can be evaluated by two areas: product concept consistency and product feature similarity. Park, et al (1991) expounded that people who had a higher brand concept association with the extended category would give relevant connection to the existing main brand. Martin, Stewart and Matta (2005) demonstrated that as long as the brand concept is highly consistent, even if the extended product category is different from the existing product, the two products can be regarded as ‘fit’. Thus, brand concept consistency is a key factor to test the extended product to be fit or not. As for the similarity, Aaker and Keller (1990) stated that there are three aspects of product features similarity between extended product and the parent brand product need to be investigated: complementarity (can be used together with original product), substitutability (can replace the original product) and transferability (manufacturing skills overlaps). The Consumer evaluation process model for fast fashion brand extensions is displayed as below. (Source from Choi, et al, 2010) Apply model into Zara The research carried out by Choi, et al (2010) which is considering three brand extensions of Zara: Zara music, Zara Moda (higher-end ladies’ wear) and Zara sports. To evaluate the attitude of consumers towards the brand extension of Zara, product concept consistency and product feature similarity can be adopted. In the research it has been shown that consumers’ attitudes towards Zara Music and Zara Moda are highly affected by the brand concept consistency while consumers’ attitude towards the FFB extension of Zara Sports are more affected by transferability aspect of similarity. Nevertheless, one aspect need to be mentioned, self-image has less influence on consumers’ attitudes towards FFB extension since people buy Zara concerned more about style and design of the product may not consider if the extension brand match their image (Choi, et al, 2010). The most significant factor that influenced customers’ attitudes towards brand extension of Zara is the perceived quality. Another aspect has been indicated by Swaminathan (2003), the degree of loyalty with the parent brand will affect consumer’s buying behaviour towards extended product. Therefore, according to the response of the consumers, in order to achieve a successful brand extension strategy, Zara as a FFB may need to focus more on increasing the brand loyalty and developing the quality of product and service. Strengths and weaknesses The awareness of the core brand reduces the advertising and other marketing costs (Jobber, 2007; Keller, 1993). Brand extension of a well known brand can reduce the risk of purchase on some distributors and consumers. The utilisation of the parent brand name raises customers’ intention to buy the new brand. Furthermore, implementing brand extension strategy can increase consumer’s perception of brand values and thus raise the sales of the core brand (Jobber, 2007). However, unexpected negative performance of the brand extension may influence the core brand’s reputation. The sales of parent brand may be diluted by the extended brand (Jobber, 2007; Keller, 1993). Last but not least, the encouragement of using brand extension strategy may lead to less focus on true innovation (Jobber, 2007). Conclusion Brand extension strategy can be adopted in Zara. Zara as a customer-oriented company, need to pay more attention to the customers’ attitude towards extension. Brand extension fit, perceived quality and brand loyalty may need to be considered more carefully while self image do not necessarily be taken into account in a FFB company. Although the advantages of brand extension are evident, the brand managers need to analysis their own brand’s situation, should be aware of the risks of implementing this strategy and may need to attempt to thinking in an innovated way instead of concentrate on minor brand modifications.

IL Carnevale Italiano essays

IL Carnevale Italiano essays Il Carnevale Italiano is one of the most celebrated festivals in Italy, let alone Europe and the rest of the world. In modern days tens of thousands of tourists flock to Italian cities to join the festivities, wearing masks of different shapes and types, and rejoicing in the culture and style that all began years ago in the 11th century of the middle ages. In Venice, where it traditionally originated, the carnival was one of the popular feasts that the whole city loved most, and it was renowned abroad too. It can be dated back to 1094 in the city of Vitale Falier (back then it was called Doge) in the era when Venice had just become a big and feared power. As the years passed other regions and cities took Venices lead and organized their own festivals; now many regions hold annual carnivals, some of the better known ones being set in Napoli, Verona, Bologna, Salerno, Trieste, Arezzo as well as other cities. It was not until the 18th century though that Venice was fully acknowledged as the city of the carnival, and the festival became internationally known. Gentlemen from all over Europe came to enjoy themselves among the streets and squares, in the casinos and in the theatres. Not only commoners attended, but also kings and princes from other close by countries including France, Austria, and Spain. After the fall of the Republic the city progressively lost its vitality, and also consequently the tradition of the carnival was abandoned at the same time. The revival of the tradition first restarted around 20 years ago with public and private festivities and theatre performances, involving Venetians as well as foreigners. Already the Venetian Carnival is again the biggest Italian carnival as well as one of the most famous and popular in the world. The festivals normally take place all over Italy in early February. The earliest that they would start would be mid - late January ...

Countervailing power Essay Example | Topics and Well Written Essays - 250 words

Countervailing power - Essay Example Organizations were telling farmers and manufacturing companies what they could or could not do and set strict regulations. While the goal was to provide equal opportunities for many of these people, many of these parts of the New Deal were instead seen as corrupt and impotent. Much of the countervailing powers changed after realizing that many of Franklin Delano Roosevelts ideas were also unconstitutional. It made the government in power of many things that it really did not have the control over regulating. The programs of the New Deal were deemed useless. Instead, there became a second New Deal that allowed for better equality. The Congress of Industrial Organizations was created, there was a national closed shop and the Social Security pension program began. There was also an increase on taxes on wealthier citizens and a Fair Labor Standards Act. This change in countervailing power worked and Americans slowly gained confidence and began to bounce

Job Anaylsis Assignment Example | Topics and Well Written Essays - 500 words

Job Anaylsis - Assignment Example the interviewer and interviewee is at two different locations at the time of the interview. 2. The major challenge with one to one interview is that the in most cases the interviewer is only conversant with a limited scope of knowledge which is in line with his/her line of career or day to day duties which they tend to concentrate with during the interview. This is always a disadvantage to the interviewee more so when one is conversant with the line of interest of the interviewer because they don’t get to be tested in other areas that one may be good at but the interviewer don’t ask because they are not conversant with (Armstrong, et al.2012). 3. For the case of one to one interview, I would suggest that they have a panel instead of one panel so that each member of the panel will have a chance to ask a question in line with their area of competence. This will work to the advantage of both parties since they will be able to examine the applicant one most of the areas of their interest and the interviewee will also get a chance to prove that he/she has a line that is best in or they may prove to be good at different areas. In the telephone interview, I would urge the company to communicate early enough the exact date and time of the interview so as to enable the interviewee to do prepare and thorough research for the interview and one can also control his/her environment before the interview so as to avoid poor communication during the interview. 4. It is very important to carry out a background investigation for a job. This is necessary since it will enable you to really understand the company you want to work for better. It also helps one to make intelligent guesses of the questions one is likely to expect during the interview or at least one will be able to know which sections the employer might be really interested with. The interviewer may also ask a question about the company to determine if one is

Community Policing vs Intelligence-Led Policing Essay

Community Policing vs Intelligence-Led Policing - Essay Example With that given perception, community policing and its built-in advantages are a big help to the regular police authorities who already have their hands full. It has to be importantly observed though that, even without this new alternative, the government has to work hand in hand with the local townsmen in its macro responsibility of making life safe and orderly. In another vein, intelligence-led policing is a recent development in the whole criminal justice system. With the rise of the computer and other high technology, statistics and other stored data enhance surveillance activities with emphasis on suspects who are marked as serious threats. Considering that New York is a highly urbanized metropolis with a big population and a wide range of multi-racial mixes, its police functions, and related endeavors must be extensive and effective enough to curb crime and disorder. While the crime rate in this heart of America has materially reduced in the past few years1, it is a known fact that big crimes and the most notorious criminals were, and still are, linked to New York. Taking into account these backdrops, traditional government resources may not be sufficient to prevent, deter and solve mal and misfeasance. It is therefore imperative that intelligence-led policing, which is a state initiative, must be executed together with the cooperation of responsible citizens under the ambit of community policing. Significance of Criminal Case Verdicts Four landmark cases have a significant bearing on the role of the police in society. The case of Mapp v. Ohio highlighted the requirement of a warrant for a search to be valid and that any evidence obtained out of a warrantless search could not be admitted in evidence. Gideon v. Wainwright, the next relevant case, discusses the right of any person to have a lawyer in all instances where a criminal act is being charged. The jurisprudence in Escobedo v. Illinois and Miranda v Arizona laid down similar principles. The case laws under consideration delve on basic personal privileges enshrined in the constitution under the bill of rights. The right of a person as a human being has always been given utmost respect and preference. This is one poignant character of democracy. Indeed, laws in modern civilized environments protect and shelter individual freedom from legal entanglements. Unfortunately, this seeming over-protection puts constraints on police duties and responsibilities. Some peace and order exponents even decry that this attitude about personal rights is, in effect, equivalent to depriving society of a livable surrounding because the power to combat crimes and criminals is hindered in the process. For instance, even if a concerned passerby police officer has all the hints to suspect certain misdeeds inside a nearby building, he cannot just simply barge in and declare an arrest or a search. He has yet to go to the court and get a writ to that effect. What if the suspects are already gone. What if the instruments of the crime were already transported What if any form of obstruction of justice has already been committed.

Proton-proton Coupling Constant

Proton-proton Coupling Constant Easily recognized splitting patterns found in various spectra provide the chemical shifts of the different sets of hydrogen that generate the signals differ by two or more ppm. The patterns are symmetrically distributed on both sides of the proton chemical shift, and the central lines are always stronger than the outer lines. The most commonly observed patterns have been given descriptive names, such as doublet (two equal intensity signals), triplet (three signals with an intensity ratio of 1:2:1) and quartet (a set of four signals with intensities of 1:3:3:1). The line separation is always constant within a given multiplet, and is called the coupling constant (J). The magnitude of J, usually given in units of Hz, is magnetic field independent. Coupling constants play an immense role in configurational and conformational studies. The relative position of protons is determining factor for Vicinal coupling constant between two protons. For example, in 1,2-disubstituted ethenes, the lar ger vicinal coupling constant was observed between the olefinic protons for the trans isomer 82a than for the cis isomer 82b [127,134]. The vicinal coupling constant depends on the dihedral angle between the protons in saturated systems. Karplus [118] gave equations 1 and 2 relating the coupling constant with dihedral angles. J1 = k1cos2à ¯Ã‚ Ã‚ ¦ c (0 à ¯Ã¢â‚¬Å¡Ã‚ £ à ¯Ã‚ Ã‚ ¦ à ¯Ã¢â‚¬Å¡Ã‚ £ 90 °) †¦ (1) J2 = k2cos2à ¯Ã‚ Ã‚ ¦ c (0 à ¯Ã¢â‚¬Å¡Ã‚ £ à ¯Ã‚ Ã‚ ¦ à ¯Ã¢â‚¬Å¡Ã‚ £ 180 °)†¦ (2) These equations were later modified as equation 3. J2 = A cos2à ¯Ã‚ Ã‚ ¦ B cos2à ¯Ã‚ Ã‚ ¦ + C †¦ (3) In equation 3, J is the coupling constant and A, B and C are constants related to the electro-negativities of the substituents attached to the C-C segment. The J value decreases markedly with increase in the electronegativities of the substituents [135-140]. 13C-NMR: Transitions of only 13C nuclei are noticed in 13C-NMR spectroscopy. Figure 3 represents different ÃŽ ´ values (in ppm), couplings, coupling constants (in Hz) and chemical shifts of 13C nuclei processing in different chemical environments. Usually, ÃŽ ´ value scale of 13C-NMR ranges from 0-220 ppm with respect to TMS as internal standard. 13C-NMR spectral interpretation can be best understood from chart given in figure 3 [126,127]. 13C Chemical shift As in the same ways of proton NMR spectrum, Chemical Shift in 13C NMR spectrum provides the hybridization (sp3, sp2, sp) of each carbon nucleus due to shielding and deshielding effects. Each carbon nucleus has its own electronic environment, different from the environment of other, non-equivalent nuclei. Figure 3: Chart representing 13C nuclei chemical shift due to different chemical environments. Electronegative atoms and pi bonds cause downfield shifts (â€Å"Thinkbook†). Spin-spin coupling provides the number of protons attached to the 13C nuclei. (i.e., primary, secondary tertiary or quaternary carbon) [126,127]. Carbon (13C) has a much broader chemical shift range. One important difference is that the aromatic and alkene regions overlap to a significant extent [126,127].Many factors such as inductive effects of substituent, hybridization state of the observed nucleus, Van der Wall’s and steric effects between closely spaced nuclei, electric fields originating from molecular dipoles or point charges, hyperconjugation, mesomeric interactions in à ¯Ã‚ Ã‚ ° electron systems (delocalization effects), diamagnetic shielding due to heavy substituents (heavy-atom effect) and anisotropy effects is known to influence the 13C Chemical shift of six-membered ring compounds. Among those factor, electrostatic effects due to the presence of a heteroatom in the cyclohexane moiety and steric perturbation effects being intrinsic importance. Lambert et al. [141] documented the effect of heteroatom in monoheterocyclohexanes 83 on the shifts of ring carbons. The à ¯Ã‚ Ã‚ ¡-shift is a steep function of electronegativity of heteroatom X. A high frequency shift of about 50 ppm is produced by an increase in one unit electronegativity. However, a small effects of heteroatom electronegativity on à ¯Ã‚ Ã‚ ¢ and à ¯Ã‚ Ã‚ §-carbons are produced, a shift of -2.5 ppm/electronegativity unit for à ¯Ã‚ Ã‚ ¢ and -5.0 ppm/electronegativity unit for à ¯Ã‚ Ã‚ §-carbon, respectively. Ramalingam et al have demonstrated the effect of introduction of heteroatom in 84a-84e [86]. The decreasing order of the deshielding effect of heteroatom on the benzylic carbon is O > NMe > NH > S. because of a field effect, the heteroatom generates a low frequency an upfield shift in the ca rbonyl resonance. Contrary to à ¯Ã‚ Ã‚ ¡ and à ¯Ã‚ Ã‚ ¢ effects, the à ¯Ã‚ Ã‚ §-effect is being a property of at least four atoms and it has a torsional component. All ÃŽ ³ anti substituents cause increased shielding on C-5 due to the presence of ÃŽ ± and ÃŽ ³ protons. The ÃŽ ³ anti effect C-3 is found to be rather deshielding. The resonating carbon and perturbing à ¯Ã‚ Ã‚ § substituent showed the dihedral angle arrangement ranging from 0-180 °. à ¯Ã‚ Ã‚ §-gauche effects is found to be almost independent of the nature of the perturbing group X and generally occur in the 60-80 ° regions, whereas à ¯Ã‚ Ã‚ §-anti effect in the 150-180 ° regions. The introduction of an axial substituent shifts the resonance of a à ¯Ã‚ Ã‚ §-carbon to lower frequencies. The à ¯Ã‚ Ã‚ §-anti effect (introduction of an equatorial substituent) is small. Interpretation of the substituent effects mainly depends on the steric and polar effects [142-144]. Based on the 13C NMR spectrum of vinylcyclohexane at low temperature, Buchanan observed the low frequency shifts in 85a relative to the equatorial counterpart 85b [145]. Based on the 13C NMR spectrum of various di-and tri-methylcyclohexanes, Dalling and Grant [146] observed an axial methyl group shifts the resonance of C(2), C(3) and C(4) at 1.40, 5.41 and 6.37 ppm and the corresponding resonance shifts for an equatorial methyl group at 5.96, 9.03 and 0.05 ppm, respectively. The shielding by an axial methyl group relative to an equatorial methyl group has been ascribed to steric interactions [142]. Furthermore, The 13C NMR data of 4 hydroxypiperidines results indicate that substituent effects are markedly influenced by steric interaction. Eliel et al. [147] study on à ¯Ã‚ Ã‚ §-effect of heteroatoms in heteracyclohexanes 86a-86d provide evidence that the à ¯Ã‚ Ã‚ §-carbon located anti to a second-row heteroatom (X=O; NH) resonates at significantly lower frequency than the analogo us carbon anti to a methylene group or a third-row heteroatom. Pandiarajan et al. [13] suggested a method of assigning the configuration of a sub ­stituent in saturated six–membered ring compounds, existing in chair conformation, from 13C chemical shift of a single epimer. Furthermore, the influence of the nearby substituents on the substituent parameters of equatorial methyl, gem-dimethyl, and equatorial and axial hydroxyl groups in several six-membered ring compounds 87a-87g has been suggested by Pandiarajan et al [13]. The magnitude of the à ¯Ã‚ Ã‚ ¡ effect of a particular substituent is significantly reduced by a nearby substituent and the magnitude of the à ¯Ã‚ Ã‚ ¡ effect decreases as the number of gauche interactions increases. Though, the à ¯Ã‚ Ã‚ ¢ and à ¯Ã‚ Ã‚ § effects are not influenced by the nearby substituents [13]. Nuclear Overhauser effect (nOe) The change in intensity of one NMR resonance that occurs when another is saturated is known as the nuclear Overhauser effect (NOE). NOE arises from dipole–dipole cross-relaxation between nuclei, and its usefulness. The strength of a given NOE enhancement is approximately correlated with internuclear separation (actually r−6 where r is the internuclear distance). However, the NOE also depends on other factors such as molecular motions [148]. In small molecules in solution, the NOE is positive and causes affected resonances to increase in intensity. NOE for small molecules is generally measured using one-dimensional experiments. In small molecules, NOE determins particular stereochemical relationships, such as substitution or ring fusion patterns in largely rigid systems. The NOE is negative for larger molecules and cause affected resonances decrease in intensity. NOE for larger molecules is usually measured using the two-dimensional NOESY experiment or one of its multidimensional variants. Using the NOE to Development of three-dimensional structural information using NOE generally depends on interpretation of an overlapping, redundant network of enhancements, rather than on calibrating precisely the distance dependence of individual enhancements. NOE determine accurate three-dimensional solution structures of biomacromoleculs such as DNA, RNA, or other proteins [149]. A spin-excited nucleus is known to transfer its spin energy to that of an adjacent nucleus resulting in spin relaxation. The efficiency of energy transfer is directly related to the distance between the two nuclei. The nOe grosses advantage of the spin energy transfer [149]. The nOe decreases as the inverse of the sixth power of the distance between the protons. An interesting application of nOe to a structural problem has been described by Hunter et al. [150] When styrene is polymerized in the presence of 4-methoxyphenol, in addition to the polymer, a 1:1 adduct is obtained by the addition of a styrene molecule to 4-methoxyphenol. However, the question of whether the addition occurs at C-2 or C-3 could not be answered from either the 1H or 13C NMR spectrum. The nOe experiment provided a decision in favour of structure 88. Irradiating the OCH3 resonance gave an increase in the intensities of the signals of the ring protons HA and HB. From this it is obvious that both these protons are ortho to the OCH3 group. In contrast the signal of the third ring proton HC showed a negative nOe. This is a case of an indirect nOe in a multi spin system. In further, nOe experiment it was shown that saturating the OH resonance increased the intensity of the HC signal, providing additional evidence for structure 88. TWO-DIMENSIONAL NMR SPECTROSCOPY COSY, a homonuclear 2D NMR correlation spectroscopy, correlates chemical shift of two hydrogen nuclei located on two different carbons that are separated by a single bond via j coupling. Thus it detects the chemical shift for hydrogen’s on both F1 and F2 axis. The most important two-dimensional NMR spectra show either 1h vs 1h or 1h vs 13c chemical shift correlations [126,127]. Here, we attempt to discuss about the some of the important types of 2-D experiments. Principle In 2D-NMR, the structural information are obtained from the interactions between two nuclei, either through the bonds which connect them (J-coupling interaction) or directly through space (NOE interaction). These interactions occur at a time by irradiating one resonance in the proton spectrum (either during the relaxation delay or during acquisition) and provide the effect on the intensity or coupling pattern of another resonance. 2D NMR essentially allows us to irradiate all of the chemical shifts in one experiment and gives us a matrix or two-dimensional map of all of the affected nuclei. All possible pairs of nuclei in the sample processed at the same time [128,129]. The basic steps in 2D experiment are as follows. 1. Preparation: Excite nucleus A, creating magnetization in the x-y plane 2. Evolution: Measure the chemical shift of nucleus A. 3. Mixing: Transfer magnetization from nucleus A to nucleus B (via J or NOE). 4. Detection: Measure the chemical shift of nucleus B. Preparation and Evolution: A 90o pulse excites all of the sample nuclei simultaneously. Detection is simply recording an FID and finding the frequency of nucleus B by Fourier transformation. To get a second dimension, we have to measure the chemical shift of nucleus A before it passes its magnetization to nucleus B. This is accomplished by simply waiting a period of time (called t1, the evolution period) and letting the nucleus A magnetization rotate in the x-y plane. The experiment is repeated many times over (for example, 512 times), recording the FID each time with the delay time t1 incremented by a fixed amount. The time course of the nucleus A magnetization as a function of t1 (determined by its effect on the final FID) is used to define how fast it rotates and thus its chemical shift. Mixing is a combination of RF pulses and/or delay periods which induce the magnetization to jump from A to B as a result of either a J coupling or an NOE interaction (close proximity in space). Di fferent 2D experiments (e.g., NOESY, COSY, HETCOR, etc.) differ primarily in the mixing sequence, since in each one we are trying to define the relationship between A and B within the molecule in a different way [128,129].

Tobacco Addiction: Hookah

Jared Fujikuni Psych 22 April 5, 2013 Tobacco Addiction: Water Pipes An addiction is the compulsive need for and use of a habit-forming substance which is defined by physiological symptoms upon withdrawal. Addiction is more commonly referred to activities in a negative sense because the substance is often harmful to the user. One of the most addicting substances is nicotine, which is found within tobacco. The first thought that comes to mind when referencing to tobacco addiction is smoking cigarettes, but there are many other ways to consume tobacco such as: dip (chewing tobacco), cigars, and water pipes.Although the water pipe has been around for hundreds of years, it has only recently become popular. It has spread throughout the Middle East to Europe, all the way to North America, targeting pre-teens to young adults in college. There is an abundant amount of research done on the damaging effects of cigarettes, but as the water pipe craze is relatively new, there is still very littl e information on the health risks that this fresh social nicotine addiction may contain. The water pipe has many different street names which are a lot more exotic and alluring: hookah, shisha, boory, goza, nargile, arghile, and hubble bubble/hubbly bubbly.Smoking hookah is a sensual and relaxing experience which is often done with a group of people. This bonding social activity gives smoking a different dimension of appeal compared to the normal singular act of smoking a cigarette, but may also contribute to the development of addiction. The water pipe is often an elegant looking device resembling a flower vase that sits on a table in between the party. The group will usually be sitting comfortably around the hookah which encourages long sessions that often include over fifty puffs of the hookah.The type of tobacco that is smoked through the water pipe is called maassel, which is fermented in molasses and fruit essences. There are many different flavors that appeal to all smokers. The smoke is often sweet or minty and cooled by the water filter which makes it easy for even nonsmokers to enjoy. First the tobacco is placed within a clay bowl covered by aluminum foil which heads the water pipe. Coals are placed on top of the head to heat the tobacco. The vase of the hookah is filled half way with liquid (usually water). The smoker inhales through a tube that is connected to the vase.The smoke is drawn through the stem of the pipe and filtered through the water before going through the tube that the smoker is inhaling on. The smoker is able to inhale clouds of smoke while simultaneously drawing air over the coals which further burns the tobacco. There are many cafes and bars that are dedicated to smoking hookah. These cafes have become increasingly popular among college students and are popping up all over the United States. Hookahs are also easily purchased through smoke shops or online. Smoking hookah has become a very popular social event because of its slow p ace and relaxing feel.It allows people to partake in an activity which doesn’t require any concentration and allows them to socialize for an hour or so. It is more active than getting together for a coffee but not distracting enough to take away from a conversation. Yet the slow pace of the hookah experience is part of why it might be very dangerous. The total amount of exposure to nicotine through the prolonged smoking pattern is extremely unhealthy. Researchers from the American University of Beirut analyzed smoking patterns at a hookah lounge and reported that smokers inhaled ten times as often as a typical cigarette smoker would.Not only this, but each inhale contained about ten times as much smoke volume as a single cigarette puff. A single hookah session could have the smoke volume equivalent of one hundred cigarettes. To defend the health risks of hookah smoking, many argue that when inhaling, it is nott necessary to inhale all the way into the lungs, but to simply pla y with the smoke in the mouth like with a cigar. However, researchers have collected data that estimate absorption of nicotine and other substances contained in hookah smoke state otherwise. Despite the volume of exposure, hookah smokers are still exposed to fewer toxins than cigarette smokers. The studies indicate that hookah smokers are absorbing high levels of toxins and carcinogens that contribute to the development of heart disease, lung cancer, and respiratory diseases† (Harvard, 2008, p. 3). Hookah is often argued as a healthier way of smoking because the smoke is filtered through water, but clearly it does not filter out all of the toxins. There is still enough nicotine getting through to become addicted. The amount of nicotine that is produced by smoking hookah can vary depending on multiple variables: type of tobacco, number of coals, duration of use, and the inhaling technique.The number of coals which is related to the temperature that the hookah would be burning a t has a huge impact on the amount of toxins that are inhaled. If the coals are actually burning the tobacco instead of â€Å"baking† or â€Å"steaming† the shisha, the tar in the tobacco could be burned which is very unhealthy to inhale. Researchers found that chronic respiratory symptoms were found in younger hookah smokers rather than older ones which suggest that the younger users were smoking more intensely or not being as careful to not burn the tar.Saliva samples showed that carbon monoxide exposure was twice as high in hookah smokers as in cigarette smokers. As far as long-term health effects, there hasn’t been much research to make any solid conclusions but like in other tobacco related addictions, there was increased chance of periodontal disease, cardiovascular problems, increased heart rate and blood pressure and problems with the child of women who were pregnant while smoking. Despite the health risks (that the majority of smokers don’t even k now about), smoking hookah has a huge appeal.It is a social activity that gives bored young adults something to do as well as relaxes the body. The social aspect of the water pipe makes quitting the addiction much different than quitting smoking cigarettes. The hookah smoker is not only addicted to nicotine but also addicted to a fun activity that encourages socializing. It is easy to see how and why young adults would become addicted to smoking hookah. It is also easy to see why hookah lounges are rapidly popping up across the world as addiction equals profit. â€Å"While hookah is alluring, it also appears to be a health hazard.Clearly, there are safer ways to relax† (Harvard, 2008, p. 3). Two studies were recently done on hookah smokers. The first study wanted to figure out if hookah smoking encouraged cigarette addiction, while the other sought to decipher the demographics of those who smoke hookah based off a study done on female college freshmen. The first study was don e on students in Denmark. They tested men that were all non-smokers who occasionally smoked a cigarette but were not yet addicted. Through surveying, they discovered that the men that also occasionally or regularly smoked from a water pipe were more likely to become regular cigarette mokers. Although this is a rather weak study, it shows that the tobacco in hookah still contributes to nicotine addiction. A side point that the study made was that hookah could be a potential gateway for smoking cigarettes. â€Å"Special features such as the lower temperature of the smoke and the aromas of water pipe tobacco can contribute to enforcing this mechanism, leading toward smoking cigarettes regularly† (Jensen, 2010, p. 1256). The second study helped determine the appeal of smoking hookah. Syracuse University did a study on female freshmen at a private university in New York through online participation which was paid.The study based the results on the volunteers who had not smoked hoo kah before their freshman year. There were many factors that were predicted to determine whether the students would partake in smoking or not. The protective factors: high school GPA, religion, health value, and self-esteem. The risk factors: impulsivity/sensation-seeking, depression, anxiety, and social comparison. â€Å"†¦experimenting with hookah might be part of a normative process of seeking new experiences, as a rate of other substance use peak during the 18-25 age range† (Fielder, 2012, p. 64). Freshmen year is where students are insecure, seek self-discovery, and take risks. â€Å"†¦the transition to college is a likely time for hookah initiation given the increased freedom enjoyed by residential students, the popularity of hookah lounges in college towns, the ability of students under age 21 to get into hookah lounges but not regular bars, media portrayals of hookah smoking as exotic and trendy, permissive social norms about substance use typical of the co llege environment, and the developmental task of identity exploration† (Fielder, 2012, p. 46). All of these factor into the study and reasoning behind the engagement in hookah addiction. The study results showed that twenty-three percent initiated hookah use during their freshmen year which is not a huge percentage but there were many limitations to this study. A volunteer survey that took place at a private school that targeted women was the make-up for a limited study. The results showed that the biggest correlation with smoking hookah was alcohol intake.The other predicted factors weren’t strong enough to make a correlation. The study also showed that one-third of the surveys had already smoked hookah before their freshman year which shows the popularity. Despite the actual addiction to nicotine and the appeal of the head rush, one of the biggest aspects to smoking that is often over-looked is the smoke itself. Although the smoke is in some ways mysteriously uncontro llable, the art of the smoke cloud projecting out of the smoker’s mouth gives off a sense of creativity and ownership.The smoke is art whether it is blown out through technique such as a ring or simply as a cloud. The clouds achievable by smoking hookah are by far the largest. The water pipe’s allure combined with its targeted consumer is the perfect set-up for a generation of nicotine addicts. With still very little known about the long-term health risks, too many risk-seeking college students are falling into the social nicotine trap. It may start off as an innocent activity, but soon enough it could become a daily routine, henceforth an addiction.Harvard Medical School. (2008). Why waterpipe smoking raises concerns about addiction and other health problems. The Hazards of Hookah. Jensen, Poul Densoe. (2010). Waterpipe use predicts progression to regular cigarette smoking among Danish youth. Tobacco: Waterpipe Smoking. Fielder, Robyn L. , Carey, Kate B. , & Carey, Mi chael P. (2012). Predictors of initiation of hookah tobacco smoking: a one-year prospective study of first-year college women.

Learning To Play Piano Essay

I have always been interested in art since I was young so it did not take me too much time to decide the general area for my project. Drawing, singing or dancing have been growing with me since I was little. However, to make this project more challenging and interesting, I will try to do something I have never done before. At the end, I come up with the idea why don’t I try to learn how to play piano. Piano is a pretty popular instrument that lots of people play so I think that this is a good chance for me to start learning something new. I choose to go with this project because I have strong connection with art so somehow this will help me. Learning how to play piano is not as easy as it seems. To become successful, there are so many steps and challenges you may obstruct with. Briefly, my project will include four parts. First, I need to learn how to put my hand position correctly on the keyboard. Second, I will learn how to read the note precisely and where does it go. Third , I will start playing short music sheets to get used to moving my fingers around. And finally, the most challenging part, I will learn to play a long music sheet smoothly. Since I have been singing when I was young, I think that this will help me with reading the notes faster and understand how the melody goes throughout the music. At the end, I hope that I will not make any mistakes in playing wrong notes and everything will be fluent. However, nothing will be successful without effort. It will take a lot of time to finish this so I need to plan everything ahead and start early. As you can see, to be a good pianist, it takes people from years to years to actually play beautifully. Another obstacle is being patient. I am not a very kind of patient person so I think it will be hard for me to read all the notes slowly, also practice and practice again every day. The last problem I think that not so many people struggle with is that my fingers are really small so it is hard for me to surf on the keyboard and they are also easy to get tired. Despite all these disadvantages, I will still try my best to work on it. There are many learning goals I hope that I can achieve after finishing the project. Hopefully, I will find my interest in piano and keep playing for a long time so I can play some famous classical sheets. To achieve this, I cannot just go straight to the piano and start playing it. First of all, I need to do some research about how to play the piano such as looking up some videos people playing it. Then, I have to spend a little  time from every day to practice so by the time of presentation, I can play it beautifully. Besides the learning part, I will also look for some information about how piano has grown up throughout our lives and how it affects so many people in the world. I will also talk about some famous pianists. Since I cannot handle all of these by myself so I think that I really need someone’s help. With no doubt, my best friend, Tony, I think he will be the perfect teacher for me because he has been playing piano for about ten years. Ten years is long enough for me to believe that he will be a very good â€Å"expert†. He will help me a lot in finishing this project. In the first week, I will learn how to read the notes. Then, he will fix my hand position so that I can play the keyboard easier and more correct. He will also help me keeping the melody and beats in track and make sure that everything is going right. At the end, to make this project more special and interesting, we are going to play a song together on the piano. With all the problems we have gone through, I hope that the audience will be interested in my project. For the budget section, luckily, I have most of things are available for me. I can go the PA building because there are free pianos there for me to practice. I just need to set up my schedule to spend time going there. I may need to go to the library to borrow some books to look up some information about â€Å"how to play piano† and its history. To consider my project as â€Å"significant† I think that at least I need to achieve all the goals I have above and especially make the audience feel interested and excited after the presentation, make them actually want to learn how to play it, too. Since art is a very common area that lots of people will do so I think it is necessary that I need to make it special and unique. Although this project may not be meaningful for my long term carrier because my major is not about art, but it gives me another hobby so that I can have fun with, add beauty and entertain to my life. Playing the piano is also an excellent way to strengthen eye-hand coordination and fine motor skills, and people who take piano lessons learn a lot about discipline, dedication and the rewards of hard work. To demonstrate to the review panel that I met my learning goals, I will record everything that I did from the beginning to the end so that they can see how I have improved and what did I really achieve. Since my project takes a lot of time to finish, I need to start it early. I will spend at least an hour most of everyday to practice. First, I  need to spend hours to do the research about history of piano and how it continues throughout these years. Then, I also need to look up for the music sheets that I am going to play. As I plan, I will need to learn how to read short music sheet first, then Tony will help me with the hand position and start playing around with random notes. It might take one or two days for me to get used to it. After that, I will start with playing single notes with each hand. This may take up two or three days. Finally, I will learn how to play both hands together. I think this part is the most difficult and will take a lot of time so I will spend for the whole week to play two short easy music sheets for beginners. Then, after getting used to with everything, I will start learn how to play a longer and faster music sheet to show how much work I have put into this. I will meet up my â€Å"expert† maybe twice or three times a week so he can help me checkup things and if there is any problem, I can ask him to spend time together a lot to practice, understand each other so that we can both finish the song fluently. Since his and my study schedule at school is different so it is hard for us to find free time to study together. Therefore, I think that it will take even much longer time for us to finish studying the sheet, at least for two or three weeks. In conclusion, to make this project successful and significant, I have to spend lots of effort, courage, and time. Planning ahead is a very important thing to do so that the presentation will be finished on time. Hopefully, my project can make the audience find their interest and know more about piano. Also, for me, this project will be something meaningful and special for my life goals.

Advancements in Telecommunications essays

Advancements in Telecommunications essays Today, telecommunications technology affects lives to a greater degree than ever before. Communication has evolved over many years from the earliest attempts at verbal communication to the use of sophisticated technology to enhance the ability to communicate effectively with others. Every time a telephone call is made, a television is watched, or a personal computer is used, benefits of telecommunication technologies are being received. The concept of telecommunications may be defined as the transmission of information from one location to another by electronic means. Telecommunications is using electronic systems to communicate. Life is changing constantly and has been changing faster since the rapid advancements in telecommunication. Because of continuing attempts to find better and more efficient ways to communicate, the process of communication has steadily improved. Many of these improvements were made without the use of electronic technology. Human beings earliest attempts at communication were through nonverbal means such as facial expressions and gesturing. The use of these nonverbal signs, prehistoric people were able to communicate emotions such as fear, anger, and happiness. More specific motions, such as pointing, allowed them to convey more information. Verbal communication probably started with a series of disorganized but meaningful sounds (grunts and snarls). These sounds slowly developed into a system of organized, spoken language that truly allowed humans to share information (Croal 59). Writing, which is the use of symbols to represent language, began with early cave drawings, progressed to picture writings such as hieroglyphics, and finally evolved into the handwritten language we use today (Croal 61). As civilization developed, people found it necessary to communicate their ideas to one another over greater distances. The earliest method of transporting information was to carry it from place! Alt...

Create A Winning Registered Nurse Resume!

Create A Winning Registered Nurse Resume! When you’re looking for a new position as a Registered Nurse, you want to create a resume that perfectly summarizes all you have to offer.  Of course, if you listed everything you’ve done as an RN it could fill a book–not just 1-2 pages. Let’s look at where you can start when creating a resume for RN jobs. OrganizationKeeping your resume tightly organized will make it easier hiring managers to read and follow. Create headers for important categories: Certifications, Professional Experience, Education, and Additional Skills (selling points that don’t fit into any of the other categories).Your Professional ExperienceBy far, the largest and most important section will be your Professional Experience. Nursing duties vary from job to job. That’s why, when describing your responsibilities at current and former workplaces, you’ll want to give as much specific detail as possible. Don’t just write in generalities (â€Å"Worked with ma ternity patients.†)–instead, list the exact procedures you mastered within the maternity ward. Get down to the nitty gritty. In which systems are you proficient? How many patients did you handle per shift? In which subspecialties are you well-versed? Paint a picture for prospective employers of exactly what you did at every job you list.What Makes You A Perfect Fit?Of course, space is limited. Can’t decide which specifics you should highlight? Your first reference should be the job description of the position you hope to get! What precise skills are they looking for, and what in your past history matches up with this? Put these overlaps front and center, and most importantly, be sure to change up your resume for every different job application. One resume does not fit all!Before a prospective employer sees you face-to-face, your resume has to represent all you have to offer. Think about what in your professional past makes you a perfect fit, and then get it down on paper!How to Write a Resume for a Registered Nurse JobRead More at www.careeraddict.com

Arguementative Paper Research Example | Topics and Well Written Essays - 1500 words

Arguementative - Research Paper Example THESIS According the American Heritage Dictionary (2011), abortion is defined as the induced termination of a pregnancy, achieved via destruction of embryo or fetus. Abortion therefore refers to ceasing the process of child birth before the child is born. Opting for an abortion is not an easy decision, but there are many unfortunate circumstances where women find themselves with no other choice. Several reasons for opting for an abortion may include: rape pregnancies, accidental pregnancies, divorce, illness of the mother or the mother being underage etc. Abortion has for long been viewed unfavorably by most societies. In America, abortion was legalized only in five states in 1970 and in all states in 1973 (Levitt & Donohue, 2001). Women who do opt for abortion to avoid giving birth to unwanted babies face many difficulties in areas where abortion has not been legalized. If a woman is too young or unhealthy to bear a child, or if the baby is unwanted, she should have the right to ter minate her pregnancy before bringing the child to life. This will not only save an unwanted or abandoned baby from being born but will also give the woman a chance to live a healthy life and make a career after attaining whatever education she may seek chances of which would be rare if she gave birth to a baby while being in her teens. Unprepared couples or those not wanting another baby do not prove to be good parents and it is not fair for any child to be born in a home where he or she is not welcome and where his or her parents cannot support the baby. In worse cases where abortion is not an opportunity and the baby is not given for adoption either, the baby is either abandoned, or is brought up very poorly by the parents or parent. There are cases where pregnant women are murdered by their partners who are unwilling to have a baby and share the responsibility or in some extreme cases; even the newly born infants are murdered by one of the parents. All this can be avoided by taki ng a timely step namely that of abortion if contraception did not work. Even if given a chance to live, unwanted babies are deprived of normal lives where parents care for children and support them. Unwanted children often have abusive, frustrated parents who do not care for the children, resulting in unhappy lives for such children. ANTI-THESIS There are always two sides of a picture and it is pointless to prove an argument while ignoring the counter arguments available. There is some available research and literature in favor of not legalizing abortion as well. Lott and Whitley (2010), cited in UFI (2010) conducted one study to find the relationship between abortion and crime rates. They concluded that contrary to what Levitt and colleagues (2005) previously found, crime rate specially that of murders had actually increased with legalizing abortion. The researchers supporting this finding explain that with legalized abortion, pre marital and extra marital unprotected sex has also become a more encouraging option which has therefore elevated the rate of related crimes. Some people who oppose legalized abortion claim that abortion is another form of discrimination. Dr. Garton in her book ‘Who broke the baby?, cited in Murti (2006) says that we have actually conveniently excluded

Bio Exam Essay Example | Topics and Well Written Essays - 1250 words

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